IF ONLY THEY HAD A SNICKERS
Who decided on some of the world’s craziest ideas?
If only they had a Snickers.
THE outline
Insight: We all know you’re not you when you’re hungry. And that’s probably how some of the weirdest ideas in the world came about.
Idea: If only people had a Snickers before they decided on most of their wacky ideas.
Age: Gen z, Millennials +
THE journey
Copywriting
Art Direction
Poster Design
Promotional Design
Social Media Design
THE team
Molly Mavorah - Copywriting
Ana Mitchell - Art Direction, Design
Alicia Novoa - Video Production
TV COMMERCIAL
The beginning stages of a TVC script.
Script — Storyboard — Shooting Board — Animatic
(Yeah, I know, it’s totally a rough draft.
But want to make it happen for real?)
SCRIPT
STORYBOARD
SHOOTING BOARD
ANIMATIC
POSTERS
SOCIAL
Why do words have to be spelled so mysteriously?
No offense to our ancestors, but what are you, NUTS?!
If only they had a Snickers…
promotional
We’ve all wanted to tell people their ideas sucked, but just didn’t have the guts to do it.
Now, Snickers is giving us the opportunity to do that with new packaging.
Consumers can write down something they’ve always wanted to tell someone and deliver the news on a Snickers bar.
OUT OF HOME
OOH takeovers would allow passersby to grab a free Snickers by voting on which idea shown they think is worse and could have really used a Snickers.
