SUPERIOR BEAUTY FOR SUPERIOR WOMEN
High maintenance makeup brand, Il Makiage, wants women to know
that they can be unapologetically confident and are worthy of high standards.
The OUTLINE
Problem: Makeup is usually known as the thing that conceals women’s looks to make a fake appearance. But what it really should be doing is enhancing women’s true beauty and helping them boost their confidence.
The Solution: Il Makiage will use their incredibly natural makeup line to give women the confidence boost they need to see their own superiority, by showing them what it means to be high maintenance and worth it.
Age: Women of all ages —
Gen Z, Millennials, +
The journey
Copywriting
Art Direction
Graphic Design
OOH
Print Design
Promotional Design
Social Media Design
Packaging Design
ABOUT THE BRAND
Il Makiage is a brand that embraces the attitude of the high maintenance.
A brand that represents women as unapologetically confident and worth high standards.
Il Makiage wants women to know that with their exclusive, most natural makeup, anyone can enhance their true beauty instead of concealing it, and feel the confidence of a “High Maintenance B”.
MOOD BOARD
Out Of Home billboards would sweep the streets with the expressive and daring high maintenance language that Il Makiage wants all women to believe and feel.
A LADY IN THE STREETS
SOCIAL
GOOD THINGS COME TO THOSE WHO PAY
Every Il Makiage order will include a shiny postcard congratulating the consumer on their new role as “High Maintenance B” with the purchase of their new confidence.
