sweet dreams
are made of this
How do we connect people to a better salad?
The OUTLINE
Problem: Sweetgreen salads target a very specific audience with their higher based prices and more sophisticated taste palate. How do we connect more people to this better salad?
Solution: Make Sweetgreen connect with the world by doing what they do best - being sweet.
Age: Millennials & Gen X
The journey
Copywriting
Art Direction
Graphic Design
Print Design
Promotional Design
Social Media Design
Sweetness forms connections,
so let’s connect people to a better salad by being sweet.
INSIGHT
Hey, you. It’s me. Your salad.
You know what they say about the world,
You get what you give.
I see you out there,
Giving to the planet. Caring for its future.
Just by buying a Sweetgreen salad,
You’re supporting local farmers and fighting climate change.
You pay for the good stuff,
And the good stuff wants to repay you.
Because when you’re sweet to the planet,
The planet is sweet back.
Sweetgreen.
TALK SWEETGREEN TO ME
TVC SCRIPTS
FEAT. TIFFANY RADDISH
Pick up lines are the classic way to attract someone with sweetness.
Sweetgreen print ads would display veggie-inspired flirtatious pick up lines to attract customers and form a connection.
social
Sweetness can also be spread through love letters.
Sweetgreen spreads the veggie love over social media to continue to form a connection with current and potential salad lovers.
APPAREL
New in-store employee apparel expresses the veggie love to all customers. Making people’s days and forming connections. Apparel options will also go on sale to the public to help the world “Talk Sweetgreen”.
what if sweetgreen salads had
tinder profiles?
Sweetgreen hits the world with a social media stunt by giving specific salads on the menu their own Tinder profiles.
Users have the opportunity to swipe Right or Left on different salads in hopes of getting matched.
If a user gets matched with a salad and sends that salad a sweet message, the salad will answer them back with a sweet offer to redeem in Sweetgreen stores.