nobody likes their x.
so we’re getting rid of it.
The fashion world is in desperate need of more size inclusivity. It’s our job to educate this industry on the struggles of plus sizes and begin to be empowering of every size. Let’s create a more mindfully inclusive world.
The OUTLINE
Problem: The fashion world is in desperate need of more size inclusivity.
Solution: Use Girlfriend Collective to expose the struggles of plus sizes and reinvent the size chart to increase knowledge and awareness about being more mindfully inclusive in the fashion industry.
Age: Millennials & Gen Z
the journey
Copywriting
Art Direction
Graphic Design
Motion Design
Social Media Design
Promotional Design
Print Design
the team
Molly Mavorah - Copywriting, Art Direction, Conceptual Ideation
Mara Reyes - Art Direction, Motion Design, Conceptual Ideation
Brittany Dobrowski - Art Direction, Social Media Design, Conceptual Ideation
Elena Pejovska - Art Direction, Graphic Design, Conceptual Ideation
the story
There suddenly came a day where I was sick of it.
Sick of the shame in the fashion industry. Sick of the dishonesty in clothing brands.
Sick of the unfairness. Sick of the X.
I wanted a change. And I knew I can make it. I wanted to Ban the X.
So I reached out to my design friends with the problem - the X - and my solution - to ban it.
And together, the beginning of change was made.
WHAT DOES IT MEan?
To be mindfully inclusive is to be actively aware and mindful of all types of people without any exception.
SO HERE’S THE PROBLEM.
When clothing brands label sizes as “extra-large”, this is what they are implying about their customers.
REINVENTING the
SIZE CHART
Banning the X in sizes is only the beginning. We are completely reinventing the size chart to its most positive potential in order to make sizes empowering instead of discouraging for ALL.
tag, you’re fit.
Girlfriend Collective clothing tags will represent the new size chart and label each size with empowering words, rather than the negative words plus sizes have been related to until now. Say goodbye to the fear of the size label.
AN EMPOWERING SHOPPING EXPERIENCE
The Girlfriend Collective homepage educates visitors on the new size chart and offers an empowering shopping experience that plus sizes have not had the ease and comfort of before.
WE’VE GOT SOMETHING BIG TO SAY
A series of posters will expose the world to the insensitivity of most clothing brands.
And let everyone know that Girlfriend Collective is making the change.
WE’LL PAINT THE TOWN BIG, BOLD,
AND BEAUTIFUL
it’s TIME TO CAUSE A ZINE
Informative pamphlets will be placed in every Girlfriend Collective order to help spread the word about the movement.
WE’RE NO LONGER
EXTRA-EXTRA. READ ALL ABOUT.
We’ll take over fashion magazines to hit the industry where it hurts.
WE’RE EXCLUSIVELY INCLUSIVE
And we’re calling out anyone who isn’t.LET’S TAKE THIS SOCIAL
Girlfriend Collective’s massive social media takeover.
